ESRIUM
ESRIUM
EGNSS-enabled smart road infrastructure usage and maintenance for increased energy efficiency and safety on European road networks
36 months
December 2020 to December 2023
The challenge
ESRIUM is an international project fostering safer and more efficient roads towards a smarter, safer, greener transport system. The key innovation will be an EGNSS-based digital map of road surface damage and road wear. The road wear map will contain unique information for the road operators to enhance the road maintenance planning and to provide route recommendations to automated vehicles.
The solution
ESRIUM will integrate and evaluate all the elements of its solution. We will demonstrate the sensor system, the EGNSS receiver, the digital road wear map and the relative processing platform and the C-ITS communication. The final goal is to set up a test vehicle which is able to receive routing recommendations and has enough autonomy to react accordingly.
Create a highly detailed EGNSS-referenced digital road wear map
Create a new mid-priced sensor system for detecting road damage
Implement EGNSS- localization system to provide accurate, authenticated yet low-cost position information in real-time
Broadcast precision routing recommendations
Broadcast potentially dangerous locations
Provide road damage state and evolution to the customer
Develop a business-case based on the ESRIUM services
Demonstrate smart automated routing based on broadcasted information
Outcomes: Key results
- Foster the EGNSS market uptake in transport
- Contribute to the resource efficient, climate and environmental friendly transport that will be also safe and seamless for the benefit of all citizens, the economy and society
- Road safety
- Encourage market take-up, taking into account infrastructure and regulatory requirements, coordination of multiple actors and projects
- Commercialize the products and services developed
- Enhance innovation capacity; create new market opportunities, strengthen competitiveness and growth of companies
Role of Enide in 3-Co
Communication and Dissemination
Communication and Dissemination in the ESRIUM project are focused on spreading knowledge and information about the project's research and innovation outcomes and results. ENIDE, as the leader of this aspect, takes charge of developing and implementing an effective Communication and Engagement strategy to promote the progress and outputs of ESRIUM.
Communication and Branding Strategy
ENIDE designs and executes a multifaceted communication strategy for the ESRIUM project. This includes crafting social media campaigns, developing targeted messaging, and utilizing various channels to reach a wide audience. The strategy aims to create awareness of the project's research, innovations, and contributions to the field of geodata acquisition. Also, ENIDE oversees the branding efforts for the ESRIUM project, creating a cohesive and appealing brand image. This includes designing project brochures, newsletters, logos, and other visual elements that reflect the project's identity and resonate with stakeholders.
Web Development and Digital Engagement
ENIDE manages the ESRIUM project website, ensuring that it serves as an efficient communication tool with stakeholders. This includes regular updates, content curation, user experience enhancements, and integration with social media platforms. Also, ENIDE's role in the ESRIUM project includes continuous digital engagement through various online channels. This involves creating and sharing content based on Key Performance Indicators (KPIs), engaging with online communities, and fostering a strong digital presence that supports the project's objectives.
Dissemination and Knowledge Sharing
ENIDE actively promotes ESRIUM technical results and findings through presentations at conferences, congresses, and other events. This includes preparing and delivering engaging presentations, networking with industry experts, and showcasing the project's innovations. Also, ENIDE ensures that all project publications are accessible to a wide audience by uploading them to open repositories like project website, Zenodo and the ALICE Knowledge Platform.
Exploitation
Exploitation focuses on leveraging the project's assets and knowledge for further use in research, consultancy, education, and policy decision-making. ENIDE takes the lead in preparing and planning the exploitation of ESRIUM's outcomes.
Technology Scan
In the ESRIUM project, ENIDE conducts a comprehensive technology scan to assess the latest advancements and emerging technologies in the field of road maintenance and safety. By staying informed about cutting-edge technologies, ENIDE ensures that the ESRIUM solution is built using the most innovative and relevant tools available. This technology scan also helps identify potential improvements and enhancements to the road maintenance information system, making it more competitive and efficient in addressing road deterioration, automation requirements, and safety risks.
Market Analysis
The market analysis within the ESRIUM project is a critical examination of the road maintenance and safety industry. It delves into the target market, market size, competitive landscape, and the unique challenges and opportunities related to road deterioration, automation requirements, and safety risks. Tools such as PESTLE Analysis, SWOT Analysis, and Porter's Five Forces Analysis are utilized to provide a comprehensive view of the market conditions. This analysis helps in understanding the specific needs of road maintenance and safety, enabling strategic planning for the ESRIUM solution. By assessing the cost structure, lifecycle cost estimation, and benchmarking ESRIUM with existing market solutions, ENIDE and other project partners can align the ESRIUM solution with market demands, fostering digitalization, and enhancing road safety.
Business Case Development
ENIDE leads the task related to the development of the Business Case Baseline. They set up the initial version of the business case based on the ESRIUM business case during the proposal stage, defined use cases, and requirements from Task 2.1-2.3. This draft version is validated with project partners and potential customers to gain early market feedback. ENIDE plays a crucial role in defining the framework for the business case based on project activities and the economic sector. They also support other partners by providing a methodological approach and interface definition.
Business Plan Development
ENIDE collaborates with project partners to develop a robust and detailed business plan for the technologies developed within the ESRIUM project. This plan outlines the overall strategy for bringing the ESRIUM solution to the market, focusing on fostering digitalization and enabling road operators to reduce road maintenance costs and increase road safety. The business plan covers various aspects, including the target market analysis specific to road maintenance and safety, value proposition, revenue streams, cost structure, marketing and sales strategies tailored to the unique needs of the industry, and financial projections. By carefully planning the business aspects, ENIDE ensures that the ESRIUM solution has a solid foundation for market entry and long-term viability.
Exploitation Management and IPR Strategy
ENIDE leads the exploitation efforts of the ESRIUM project, focusing on leveraging the project's assets and knowledge for further use in research, consultancy, education, and policy decision-making. They are responsible for developing the methodology, metrics, and templates needed to create effective exploitation plans for the project's results. This includes managing Intellectual Property Rights (IPR) agreements among partners and planning and organizing exploitation workshops to coach partners on the exploitation approach and methodology. ENIDE consolidates the Exploitation Plans for ESRIUM outcomes, encompassing aspects such as product offering, business strategy, market estimations, financials, partnerships, and IPR definitions, ensuring concrete exploitation actions after the project's completion.
Related Materials to Enide
ESRIUM Communication Kit - Initial version with website
ESRIUM Market & Business Ecosystem Analysis
